
PSA Group Miaojian Intelligence Center timely provides information about the car industry in Chinese & French after having monitored 1,500 Chinese newspapers and magazines, hundreds of TV stations and thousands of websites. Miaojian also produces analysis reports, pointing out media’s developments and their focuses, the trends of the car industry and making comparative studies between PSA’s media coverage and its competitors’ one. Information and reports provided by Miaojian are distributed within PSA Group and are becoming the must for the CEO of PSA in China to see. It gives a strong support to their strategy-making on Chinese market. Miaojian Intelligence System has become the essential part of the PSA information construction.
Wrigley
Wrigley is the world largest chewing-gum producer, holding the leading position in its industry at a global level and conquering the dominant shares onto the Chinese market. Miaojian provides media monitoring services to Wrigley, by comprehensively and quickly gathering information about its industry to help the company to better set up its PR strategy.
China National Offshore Oil Company(CNOOC)
CNOOC is characterized by its large number of events and its huge scale projects. It has influenced the development of the petroleum industry both in China and the rest of the world. Miaojian provides CNOOC with a comprehensively report each week, covering newspapers, magazines, TV and websites. The reports shows news about competitors’ events, data and analysis reports on the current status and the future development of the industry, the latest regulations and rules put forward by the central and local government institutions, the industry’s hot topics that are discussed in media and society and their related comments and articles.
Lion Group of Japan
Lion Group, a famous Japanese enterprise, timely grasps news about China’s development, its industry and its competitors by referring to Miaojian Competitive Intelligence System. This system has become the key factor to the Lion’s leadership. It indeed improves the efficiency and convenience of the company to get the external information and thus enhances its competitive abilities.
Airbus S.A.S.
Airbus, jointly owned by the European Defense & Aerospace Aviation company and the British Aerospace System company , is the world leading aircraft manufacturer with the most advanced and comprehensive product line. Its products range covers 12 models, from 100-seats and single aisle civil planes to the largest civil airliner, the double-decked A380, showing the huge scale of its core business. Miaojian’s media monitoring services provide Airbus with complete reports about what Chinese media, especially TV, say about the A380. Miaojian’s services are strongly appreciated by Airbus for its comprehensiveness and timeliness.
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